Google's Analytics biggest selling point is the fact that it is free and when used to it's maximum potential it gives powerful insights on your website perfomance.
All well and good, but nothing is actually free in this world as you may well know. Behind the scenes Google is actually tracking your users from your site to different sites, collecting personal data, defining a user's profile and habits.
With all the personal information they gather from sites like yours, they can target users with specific Ads.
In other words they sell all your personal data to third parties, a direct violation of the user's privacy.
An alternative to Google Analytics would have to provide useful analytics for websites while remaining respectful in regards to the personal data of the users.
123Metrics does just that. It is a website analytics tool with privacy in mind with which you can track website visits and other site stats using non-intrusive, easy and intuitive metrics that respect the personal data of your users.
You no longer have to deal with the hassle of GDPR or PECR when it comes to your website analytics because 123Metrics is built from the ground up with a focus on privacy and does not use any sort of cookie tracking. You can read more about GDPR and how we achieve compliance in our GDPR section. On top of this, you are benefiting from an easier to use and simple website analytics tool.
You may ask: "But how are you able to provide relevant analytics for a website while protecting the user's privacy?"
It is actually not necessary to acquire personal information about your users in order get useful information about your site traffic. Site statistics can be fully made using aggregate non-personal data.
You can find out more about the website stats that we gather in our documentation.
It is paramount for some businesses to ensure that analytics for web capture as little personal information as possible.. This makes 123Metrics an alternative to Google Analytics.
With the above metrics you can view your site traffic in an easy and clear presentation with no more headaches from complicated reports and heaps of cluttered data.